Market share and ROI: Observing the effect of unobserved variables
| Year of publication: |
1999
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Farris, Paul W. ; Parry, Mark E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 1, p. 17-34
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