Market share models with semi parametric additive brand attractions
Year of publication: |
1999
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Authors: | Hruschka, Harald |
Publisher: |
Regensburg : Univ., Wirtschaftswiss. Fak. |
Subject: | Markenartikel | Marktanteil | Mathematisches Modell |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 21 Bl. : graph. Darst. |
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Series: | Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft. - Regensburg. - Vol. 316 |
Type of publication: | Book / Working Paper |
Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
Source: |
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Annacker, Dirk, (2001)
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Discrete choice theory of product differentiation
Anderson, Simon P., (1992)
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Mathematical models in marketing
Murdick, Robert G., (1971)
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Comparing performance of feedforward neural nets and K-meansfor cluster-based market segmentation
Hruschka, Harald, (1998)
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Evaluation of Aggressive Competitive PricingStrategies
Natter, Martin, (1998)
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Steiner, Winfried, (2002)
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