Market structure analysis: a foundation for developing and assessing bank strategy
Year of publication: |
1999
|
---|---|
Authors: | Young, Mark R. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 17.1999, 1, p. 20-25
|
Publisher: |
MCB UP Ltd |
Subject: | Banks | Consumer behaviour | Differentiation | Market segmentation | Marketing strategy | Positioning |
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