Marketer commentary on "Consumer perceptions of sustainability : a free elicitation study" by Bonnie J. K. Simpson and Scott K. Radford
Neil Munro
| Year of publication: |
2012
|
|---|---|
| Authors: | Munro, Neil |
| Other Persons: | Simpson, Bonnie J. K. (reviewed) ; Radford, Scott K. (reviewed) |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 24.2012, 4, p. 294-295
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009714704