Marketers' perceptions of the implementation difficulties of multichannel marketing
Michael John Valos, Michael Polonsky, Gus Geursen and Ambika Zutshi
| Year of publication: |
2010
|
|---|---|
| Authors: | Valos, Michael John ; Polonsky, Michael J. ; Geursen, Gus ; Zutshi, Ambika |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 5, p. 417-434
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| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698535