Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Year of publication: |
2021
|
---|---|
Authors: | Herzog, Walter ; Hattula, Johannes D. ; Dahl, Darren W. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 3, p. 456-475
|
Subject: | attitude certainty | customer centricity | customer insights | debiasing | false consensus effect | managerial decision making | new product development | thought suppression | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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