Marketing 6.0 : the future is immersive

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--

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Year of publication:	[2024]
Authors:	Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan
Publisher:	Hoboken, New Jersey : Wiley
Subject:	Marketing \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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Extent:	vii, 247 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index
ISBN:	978-1-119-83521-9 ; 978-1-119-83538-7 ; 978-1-119-83537-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014432759