Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Zazli Lily Wisker, Djavlonbek Kadirov, and Jithin Nizar
| Year of publication: |
2023
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|---|---|
| Authors: | Wisker, Zazli Lily ; Kadirov, Djavlonbek ; Nizar, Jithin |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 1, p. 84-105
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| Subject: | brand loyalty | customer satisfaction | destination brand image | halal tourism | Muslim tourists | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Islam | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020963663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229970