Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts : a systematic literature review and future research agenda
Gary Eckstein, Anup Shrestha, Anne-Marie Sassenberg, Yogesh K. Dwivedi
| Year of publication: |
2025
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|---|---|
| Authors: | Eckstein, Gary ; Shrestha, Anup ; Sassenberg, Anne-Marie ; Dwivedi, Yogesh K. |
| Published in: |
Management review quarterly. - Cham : Springer, ISSN 2198-1639, ZDB-ID 2743833-8. - Vol. 75.2025, 1, p. 323-351
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| Subject: | Dynamic capabilities | Marketing agility | Sensemaking | Systematic literature review | TCCM | VUCA | Bibliometrie | Bibliometrics | Dynamische Kompetenzen | Komplexe Systeme | Complex systems |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11301-023-00382-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015458542