Marketing alliances - formation, intensity, and performance consequences
von Thomas Rilling
| Year of publication: |
2010
|
|---|---|
| Authors: | Rilling, Thomas |
| Subject: | Marketing | Bündnis |
| Extent: | IX, 166 S. : graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Mannheim, Univ., Diss., 2010 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009140051