Marketing : an introduction
Rosalind Masterson, Nichola Phillips, David Pickton
| Year of publication: |
2021 ; 5th edition
|
|---|---|
| Authors: | Masterson, Rosalind ; Phillips, Nichola ; Pickton, David |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 539 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Enthält Literaturangaben und Index |
| ISBN: | 978-1-5264-9457-3 ; 978-1-5264-9458-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583693