Marketing analytics : a practical guide to improving consumer insights using data techniques
Mike Grigsby
| Year of publication: |
2018 ; Second edition
|
|---|---|
| Authors: | Grigsby, Mike |
| Publisher: |
London : Kogan Page |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Statistische Methode | Statistical method | Big Data | Big data | Datenanalyse | Marketingforschung | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 217 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7494-8216-9 ; 978-0-7494-8217-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011793665