Marketing analytics and consumer behavior : a systematic literature review for future research agenda
Yogesh Mahajan, Vaishali Mahajan, and Manohar Kapse
| Year of publication: |
2024
|
|---|---|
| Authors: | Mahajan, Yogesh ; Mahajan, Vaishali ; Kapse, Manohar |
| Published in: |
Data-Driven Decision Making. - Singapore : Springer Nature Singapore, ISBN 9789819729029. - 2024, p. 151-167
|
| Subject: | Consumer behavior | Customer engagement | Marketing analytics | Systematic literature review | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Marktforschung | Market research | Marketingmanagement | Marketing management | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-2902-9_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633464