Marketing analytics : data-driven techniques with Microsoft Excel
Wayne L. Winston
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Winston, Wayne L. |
| Publisher: |
Indianapolis, Ind. : Wiley |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Anwendungssoftware | Application software | EXCEL | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [wiley.com] |
| Extent: | XXX, 690 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-118-37343-X ; 978-1-118-37343-9 ; 978-1-118-43935-7 ; 978-1-118-41730-0 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft ; Mathematische Statistik ; Anwendungssoftware |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382264