Marketing analytics : the bridge between customer psychology and marketing decision-making
Rituparna Basu, Weng Marc Lim, Anil Kumar, Satish Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Basu, Rituparna ; Lim, Weng Marc ; Kumar, Anil ; Kumar, Satish |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2588-2611
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| Subject: | bibliometric analysis | customer psychology | decision-making | marketing analytics | systematic literature review | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision | Marktforschung | Market research | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21908 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432503