Marketing analytics using excel : a beginners guide

Rahul Pratap Singh Kaurav, Thomas Asha

"This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject."-- Provided by publisher

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Year of publication:	[2025]
Authors:	Kaurav, Rahul Pratap Singh ; Thomas, Asha
Publisher:	London : SAGE
Subject:	Marketing \| Data Analytics \| Data analytics \| Anwendungssoftware \| Application software
Description of contents:	Table of Contents [gbv.de]

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Extent:	xx, 427 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5296-8190-1 ; 978-1-5296-8189-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015410080