Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
[ed. by:] Lutz Hildebrandt ...
| Year of publication: |
ca. 1999
|
|---|---|
| Other Persons: | Hildebrandt, Lutz (ed.) |
| Institutions: | European Marketing Academy (contributor) |
| Publisher: |
Berlin : Humboldt-Univ. |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Theorie | Theory | Welt | World | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 236 S. Kt., Ill. 1 CD-ROM |
|---|---|
| Conferences: | EMAC Conference ; 28 (Berlin) : 1999.05.11-14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Graue Literatur ; Non-commercial literature ; Conference proceedings |
| Language: | English ; German |
| Notes: | Enth. zahlreiche Beiträge auf der CD-ROM |
| ISBN: | 3-00-004187-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001530954