Marketing and management : a complex adaptive system view
Gianpaolo Basile, Giancarlo Scozzese, Maria Antonella Ferri
| Year of publication: |
2016
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|---|---|
| Authors: | Basile, Gianpaolo ; Scozzese, Giancarlo ; Ferri, Maria Antonella |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 12.2016, 2/3, p. 134-148
|
| Subject: | systems approach | entropy | marketing | adaptive behaviours | curative marketing | theory of complexity | Komplexe Systeme | Complex systems | Komplexitätsmanagement | Complexity management | Systemtheorie | Systems theory | Entropie | Entropy | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573171