Marketing and sales analytics : proven techniques and powerful applications from industry leaders
Cesar A. Brea
| Year of publication: |
2014
|
|---|---|
| Authors: | Brea, Cesar A. |
| Publisher: |
Upper Saddle River, NJ : Pearson |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data | Vertriebs-Informationssystem | Sales information system | Data Mining | Data mining |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 235 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-359292-4 ; 0-13-359292-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489916