Marketing and shareholder value : sales capitalization and its estimation
Oliver Kim, Steve C. Lim, and Robert F. Lusch
| Year of publication: |
2008
|
|---|---|
| Authors: | Kim, Oliver ; Lim, Steve C. ; Lusch, Robert F. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 3, p. 73-90
|
| Subject: | Marketing | Kundenwert | Customer value | Shareholder Value | Shareholder value | Messung | Measurement | Absatz | Sales | Theorie | Theory | Empirische Methode | Empirical method | 1990-2006 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793936