Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Rana Mostaghel, Pejvak Oghazi, Pankaj C. Patel, Vinit Parida, Magnus Hultman
| Year of publication: |
2019
|
|---|---|
| Authors: | Mostaghel, Rana ; Oghazi, Pejvak ; Patel, Pankaj C. ; Parida, Vinit ; Hultman, Magnus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 597-606
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| Subject: | Market intelligence quality | Supply-chain | Coordination | Sweden | Lieferkette | Supply chain | Schweden | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.02.058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103508