Marketing applications of emerging technologies : a systematic literature review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun
| Year of publication: |
2024
|
|---|---|
| Authors: | Aarabe, Mourad ; Ben Khizzou, Nouhaila ; Alla, Lhoussaine ; Benjelloun, Ahmed |
| Published in: |
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 23-47
|
| Subject: | Marketing | Künstliche Intelligenz | Artificial intelligence | Erweiterte Realität | Augmented reality | Blockchain | Internet der Dinge | Internet of things | Data Analytics | Data analytics | Systematic Literature Review | Systematic literature review |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3172-9.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015100928