Marketing as social behavior : a general systems theory
M. Joseph Sirgy
| Year of publication: |
1984
|
|---|---|
| Authors: | Sirgy, Mack Joseph |
| Publisher: |
New York [u.a.] : Praeger |
| Subject: | Marketing | Sozialpsychologie | Wirtschaftspsychologie | Sozialverhalten | Psychologie | Systemtheorie |
| Extent: | XIX, 263 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-063807-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004789352