Marketing at the base of the pyramid : perspectives for practitioners and academics
Stefanie Beninger; Karen Robson
| Year of publication: |
2015
|
|---|---|
| Authors: | Beninger, Stefanie ; Robson, Karen |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 5, p. 509-516
|
| Subject: | Base of the pyramid | Bottom of the pyramid | Marketing | Promotions | Poverty | Emerging markets | Entwicklungsländer | Developing countries | Armut | Armutsbekämpfung | Poverty reduction | Schwellenländer | Emerging economies | Niedrigeinkommen | Low income | Zielgruppe | Target group | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349257