Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Year of publication: |
2013
|
---|---|
Authors: | Chikweche, Tendai |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 764-787
|
Subject: | Marketing strategy | Africa | Market planning | Marketingmanagement | Marketing management | Afrika | Marketing |
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