Marketing automation and the scope of marketers' heuristics
Simone Guercini
| Year of publication: |
2023
|
|---|---|
| Authors: | Guercini, Simone |
| Subject: | AI in marketing | In depth interviews | Marketers' decision-making models | Marketing automation | Scope of heuristics | Marketing | Heuristik | Heuristics | Automatisierung | Automation | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-07-2022-0909 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448300