Marketing
Theodore N. Beckman; William R. Davidson; W. Wayne Talarzyk
| Year of publication: |
1973 ; 9. ed
|
|---|---|
| Authors: | Beckman, Theodore N. ; Davidson, William R. ; Talarzyk, William Wayne |
| Publisher: |
New York, NY : Ronald |
| Subject: | Marktforschung | Absatz | Verbraucher | Absatzpolitik | Marktpolitik | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | XII, 642 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000556850