Marketing business networks in the information technology industrie : a qualitative economic analysis of sources of effectiveness and efficiency
Karin Dittewig
| Year of publication: |
2001
|
|---|---|
| Authors: | Dittewig, Karin |
| Subject: | Unternehmensnetzwerk | Business network | Computerindustrie | Computer industry | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 292 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2000 |
| Classification: | Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001644446