Marketing by design : the influence of perceptual structure on brand performance
Felipe M. Affonso and Chris Janiszewski
| Year of publication: |
2023
|
|---|---|
| Authors: | Affonso, Felipe M. ; Janiszewski, Chris A. |
| Subject: | branding | logos | marketing communications | package design | retail architecture | visual design | Markenführung | Brand management | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221142281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325439