Marketing capabilities, strategy, and performance in international small- and medium-sized enterprises
Hsing-Hua Stella Chang, Gary Knight, and Cher-Min Fong
| Year of publication: |
2024
|
|---|---|
| Authors: | Chang, Hsing-Hua Stella ; Knight, Gary ; Fong, Cher Min |
| Subject: | branding | international marketing | marketing strategy | social media | market knowledge | small- and medium-sized enterprises (SMEs) | international performance | KMU | SME | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231221804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165244