Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Ronald C. Beckett
| Year of publication: |
2008
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|---|---|
| Authors: | Beckett, Ronald C. |
| Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 24979910. - Vol. 16.2008, 2, p. 21-31
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888996