Marketing capability, technology capability and complementor performance : the mediating role of platform network centrality
Enhui Yan, Jianlin Wu and Jibao Gu
| Year of publication: |
2025
|
|---|---|
| Authors: | Yan, Enhui ; Wu, Jianlin ; Gu, Jibao |
| Published in: |
Chinese management studies. - Bradford : Emerald Group Publ., ISSN 1750-6158, ZDB-ID 2280185-6. - Vol. 19.2025, 1, p. 23-41
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| Subject: | Marketing capability | Platform network centrality | Platform reputation | Technology capability | Unternehmensnetzwerk | Business network | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Technischer Fortschritt | Technological change | Unternehmenserfolg | Firm performance | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CMS-09-2022-0309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015418626