Marketing channel attribution modelling : Markov chain analysis
Kunal Mehta, Ekta Singhal
| Year of publication: |
2020
|
|---|---|
| Authors: | Mehta, Kunal ; Singhal, Ekta |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 1, p. 63-77
|
| Subject: | marketing strategies | marketing channel | digital platform | channel attribution model | Markov analysis | web analytics | Vertriebsweg | Distribution channel | Markov-Kette | Markov chain | Marketingmanagement | Marketing management | Digitale Plattform | Digital platform | Theorie | Theory | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2020.109344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284771