Marketing channel strategy : an omni-channel approach
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary
| Year of publication: |
2020 ; Ninth edition
|
|---|---|
| Authors: | Palmatier, Robert W. ; Sivadas, Eugene ; Stern, Louis W. ; Ansary, Adel I. |
| Publisher: |
2019: New York : Routledge |
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxviii, 373 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Previous edition: 2016 Includes bibliographical references and index |
| ISBN: | 978-1-138-59393-0 ; 978-0-367-26209-9 ; 978-1-000-65045-7 ; 978-1-000-64999-4 ; 978-1-000-65022-8 ; 978-0-429-29199-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056833