Marketing channels and supply chain management in contemporary globalism : e-commerce development in China and its implication for business
Jianli Hu; Joan Marques; Svetlana Holt; Angelo A. Camillo
| Year of publication: |
2014
|
|---|---|
| Authors: | Hu, Jianli ; Marques, Joan ; Holt, Svetlana ; Camillo, Angelo A. |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 325-334
|
| Subject: | Online-Handel | Online retailing | Mobile Business | Mobile business | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403468