Marketing Channels and Supply Chain Networks in North America : A Historical Analysis

by Robert D. Tamilia, O. C. Ferrell, Karen Hopkins

Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Tamilia, Robert D. ; Ferrell, O. C. ; Hopkins, Karen
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Springer
Subject:	Vertriebsweg \| Distribution channel \| Lieferkette \| Supply chain \| Lieferantenmanagement \| Supplier relationship management \| Geschichte \| History \| Nordamerika \| North America

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Extent:	1 Online-Ressource(VI, 67 p. 1 illus.)
Series:	SpringerBriefs in Business Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-44870-7 ; 978-3-030-44869-1 ; 978-3-030-44871-4
Other identifiers:	10.1007/978-3-030-44870-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399374