Marketing channels
Anne T. Coughlan; Eric Anderson; Louis W. Stern; Adel I. El-Ansary
| Year of publication: |
c 2006 ; 7. ed.
|
|---|---|
| Authors: | Anderson, Erin ; Stern, Louis W. ; Ansary, Adel I. el- |
| Other Persons: | Coughlan, Anne T. (contributor) |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Vertriebsweg | Distribution channel | Marketing | Theorie | Theory | Vertikales Marketing | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 602 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-191346-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003148574