Marketing comes to its senses : a bibliometric review and integrated framework of sensory experience in marketing
Philipp Wörfel, Florentine Frentz and Caroline Tautu
| Year of publication: |
2022
|
|---|---|
| Authors: | Wörfel, Philipp ; Frentz, Florentine ; Tautu, Caroline |
| Subject: | Bibliometric analysis | Consumer behavior | Experience | Perception | Sensory marketing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Marketing | Wahrnehmung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2020-0510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013173445