Marketing communications and brand development : an introduction
Ogechi Adeola, Robert E. Hinson, and A.M. Sakkthivel
| Year of publication: |
2022
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|---|---|
| Authors: | Adeola, Ogechi ; Hinson, Robert ; Sakkthivel, A. M. |
| Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 3-15
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| Subject: | Marketing communications | Brand development | Contemporary perspectives | Emerging markets | Technology | Markenführung | Brand management | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-88678-3_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274175