Marketing-Controlling
Jürgen Weber ... (Hrsg.)
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Weber, Jürgen (ed.) ; Homburg, Christian (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Vertrieb | Physical distribution | Controlling | Management control | Rechnungswesen | Accounting | Kostenrechnung | Cost accounting | IT-gestütztes Marketing | Computer-assisted marketing | Controlling-Informationssystem | Management control system | Theorie | Theory | Deutschland | Germany | Balanced Scorecard | Balanced scorecard |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Published items: |
5 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 108 S. Ill., graph. Darst. |
|---|---|
| Series: | Kostenrechnungs-Praxis / Sonderheft : KRP. - Wiesbaden : Gabler, ZDB-ID 629416-9. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Enth. 12 Beitr Literaturangaben |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013378788