Marketing decision making : a model building approach
Philip Kotler
| Year of publication: |
1971
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
New York [u.a.] : Holt, Rinehart and Winston |
| Subject: | Absatz | Absatztheorie | Marktforschung | Absatzpolitik | Absatzplanung | Entscheidung | Decision | Theorie | Theory | Marketingmanagement | Marketing management | Marketing | Entscheidungsmodell |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 720 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-078165-5 ; 0-03-910151-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000576686