Marketing decision making through predictive modeling : a 6S architectural layout approach of market mining
Nazmus Sakib and Mushfika Rahman Rhidita
| Year of publication: |
2022
|
|---|---|
| Authors: | Sakib, Nazmus ; Rhidita, Mushfika Rahman |
| Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 9.2022, 2, p. 1-15
|
| Subject: | Marketing | Economy forecast | Kotler 4Ps | Equilibrium | Neural network | Data mining | Neuronale Netze | Neural networks | Data Mining | Prognoseverfahren | Forecasting model | Marktforschung | Market research | Theorie | Theory | Marketingmanagement | Marketing management | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17492/jpi.manthan.v9i2.922201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276831