Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Jannine Nieto; Rosa M. Hernández-Maestro; Pablo A. Muñoz-Gallego
| Year of publication: |
2014
|
|---|---|
| Authors: | Nieto, Jannine ; Hernández-Maestro, Rosa M. ; Muñoz-Gallego, Pablo A. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 45.2014, p. 115-123
|
| Subject: | Marketing decisions | eWOM | Customer reviews | Performance | Rural tourism | Agrotourismus | Website | Spanien | Spain | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Gastgewerbe | Hospitality industry | Kundenzufriedenheit | Customer satisfaction | Marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406244