Marketing Decisions in Terms of Consumer Behavior

On the market, the consumer is defined as the main element, element of reference, as the market is unable to take independent existence without it. Modern marketing concept assumes that all economic activity should be directed towards meeting the requirements of actual and potential consumers with maximum efficiency. Basically the whole complex of marketing activities is designed to ensure goods and services that consumers require, appropriate merchandise, in the right quantities at the right price, at the right place, at the right time.