Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Philip Kotler; Dipak C. Jain; Suvit Maesincee. Aus dem Engl. von Maria Bühler
| Alternative title: | Marketing moves <dt.> |
|---|---|
| Year of publication: |
2002
|
| Authors: | Kotler, Philip ; Jain, Dipak ; Suvit Maesincee |
| Other Persons: | Jain, Dipak (contributor) ; Suvit Maesincee (contributor) |
| Publisher: |
Frankfurt/Main : Campus-Verl. |
| Subject: | Unternehmen | Neue Medien | Marketingstrategie | Wandel | Marketing |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] |
| Extent: | 248 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [219] - 235 Gb. : EUR 39.90, sfr 66.70 |
| ISBN: | 3-593-37077-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678886