Type of publication: Article
Language: English
Notes:
Basu, Kunal (1995) Marketing Developing Society Crafts: A Framework for Analysis and Change. In: Costa, Janeen A. and Bamossy, Gary J., (eds.) Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity. Sage Publications, London, pp. 257-298. ISBN 978-0803953284
Source:
BASE
Persistent link: https://www.econbiz.de/10011424422