Marketing differences between large and small firms : a test of the industrial consumer dichotomy hypothesis
Year of publication: |
1990
|
---|---|
Authors: | Andrus, David M. |
Other Persons: | Norvell, Wayne (contributor) |
Published in: |
Akron business and economic review. - Akron, Ohio : Univ., ISSN 0044-7048, ZDB-ID 412836-9. - Vol. 21.1990, 3, p. 81-90
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Konsumgütermarketing | Consumer goods marketing | Betriebsgröße | Firm size | USA | United States |
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