Marketing du luxe : stratégies innovantes et nouvelles pratiques
coordonné par Eugénie Briot et Christel de Lassus
| Year of publication: |
c 2014
|
|---|---|
| Other Persons: | Briot, Eugénie (contributor) ; Joatton-de Lassus, Christel (contributor) |
| Publisher: |
Cormelles-le-Royal : Éd. EMS, Management et société |
| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Frankreich | France | Schweiz | Switzerland |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 243 p. ill 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | French |
| Notes: | Enth. 12 Beitr. Résumé et mot clé en fin de chapitre Notes bibliogr |
| ISBN: | 978-2-84769-576-2 ; 2-84769-576-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388991