Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Year of publication: |
2012
|
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Authors: | Witkowski, Terrence H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 1, p. 97-128
|
Subject: | Marketingtheorie | Marketing theory | Verkauf | Selling | Ökonomische Ideengeschichte | History of economic thought | Bibliometrie | Bibliometrics | Fremdsprache | Foreign language | Polnisch | Polish (Region) | USA | United States |
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