Marketing efficiency : a construct to evaluate strategic ICT adoption
Sumant Kumar Tewari and Madhvendra Misra
| Year of publication: |
2013
|
|---|---|
| Authors: | Tewari, Sumant Kumar ; Misra, Madhvendra |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 6, p. 735-749
|
| Subject: | marketing efficiency | information and communication technology | ICT | structural equation modelling | interdisciplinary research | Informationstechnik | Information technology | Effizienzmarkthypothese | Efficient market hypothesis | Strukturgleichungsmodell | Structural equation model | Interdisziplinäre Forschung | Interdisciplinary research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234697